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JWT London has created an online campaign to raise awareness for wildlife charity, Care for the Wild.
CatAid is a feline take on Band Aid’s ‘Do they know it’s Christmas’. JWT London gathered the famous cats of the Internet to form a super group to raise money for endangered lions and tigers in Africa and Asia.
The campaign includes the film, PR and social media amplification utilising the hashtag #CatAid and the song will be available to purchase for pre-release on Bandcamp followed by release on iTunes with all proceeds going to the charity.
Care for the Wild is a charity that has been protecting and conserving wild animals for more than three decades.
All of the money made from record sales will go towards helping the lions and tigers. The song was released today.
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